Logo Creative Brief
Name of your business
What exactly should your logo say and how should it be spelled?
Where is your business located?
How will your logo and branding be used? Will it just be for website/business cards, or perhaps you will need to use it on packaging for your product or signage? The sky is the limit, and the more info you can provide the better!
Do you have any existing branding that we need to consider as we go forward with your new identity? Things you would like to keep/ things you want to change? Feel free to post links to images or send me pictures!
Who would you describe as your target market? Ages, gender, occupation- the more info you can provide the better!
Competition / similar businesses
Identifying your competitors helps ensure that your brand stands out from the crowd. List any key local or regional competitors. What do you like/dislike about their brand? Do you have any ideas on how you want your identity to differ?
Brands you love
Are there any brands, within or outside your field, that you admire or connect with? Why do you like these brands? Is it their color palette, or their style, or maybe just the font in their logo? Understanding what resonates with you helps us create a brand you'll love. Feel free to post links, images, etc- the more info the better!
Style / Personality
What kind of personality do you want your brand to convey? Feel free to select more than one.
Fun and playful
Clean and modern
Classic and professional
Casual and handwritten
Vintage / retro
Other (enter below)
Enter more keywords here
Is there any specific imagery that you would like to see incorporated, or at least explored, in your logo? Alternately, are there images that you would like to avoid?
Do you have any color preferences that we should take into consideration? Likes / dislikes? Perhaps you like greens and browns- earthy tones; or you have a color that is part of your existing identity that you would like to carry over.
Logo Creative Brief
Fort Worth, TX
© Copyright Erin Sanders | Graphic Design, illustration and shinanigans, Fort Worth/Dallas TX